Wa’ad Al Saidi

User Experience Researcher | Service Designer | Cross-Cultural Research | Research Operations

I'm passionate about exploring all layers of interactions between human and machine. My software engineering background and involvement in early machine learning research have fundamentally shaped how I approach problems—thinking not just about individual user needs, but about entire ecosystems of people, processes, and technology working together.

This systems perspective drives my research methodology. I have a keen eye for detail and an inquisitive nature that helps me uncover the hidden connections between user behaviors, cultural contexts, and technical constraints.

I enjoy seeing the evolution from raw data to useful insight by applying rigorous, evidence-based processes to the complex questions organizations face today.

Case Studies

Case Studies

2025

Cross-Cultural Segmentation & Personas

On first glance, this might look like a sorting exercise, when implemented properly, robus scalable segmentation models and behavioral frameworks have significant strategic advantages.

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Transforming Property Finance

Sometimes, when the goal is an improved customer experience, we need to turn inwards and make sure our processes are efficient

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2024

Physical Card Alternatives

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