Wa’ad Al Saidi
User Experience Researcher | Service Designer | Cross-Cultural Research | Research Operations
I'm passionate about exploring all layers of interactions between human and machine. My software engineering background and involvement in early machine learning research have fundamentally shaped how I approach problems—thinking not just about individual user needs, but about entire ecosystems of people, processes, and technology working together.
This systems perspective drives my research methodology. I have a keen eye for detail and an inquisitive nature that helps me uncover the hidden connections between user behaviors, cultural contexts, and technical constraints.
I enjoy seeing the evolution from raw data to useful insight by applying rigorous, evidence-based processes to the complex questions organizations face today.
Case Studies
Case Studies
2025
Cross-Cultural Segmentation & Personas
On first glance, this might look like a sorting exercise, when implemented properly, robus scalable segmentation models and behavioral frameworks have significant strategic advantages.
Transforming Property Finance
Sometimes, when the goal is an improved customer experience, we need to turn inwards and make sure our processes are efficient
2024
Physical Card Alternatives
Working hard 👀 to update our case studies